About Blupeacock
Where Heritage Meets Innovation
Because Shopping Is an Experience, Not Just a Transaction.
The foundation of our legacy was laid in 1962, when Shri A. Kulandaivel Mudaliar, the visionary founder of The Chennai Silks Group, established a business built on the enduring values of trust, integrity, and excellence. What began as a modest weaving unit has, over the decades, evolved into a diversified retail conglomerate that continues to serve generations of customers with unwavering commitment.
While our roots are deeply anchored in tradition, Blupeacock represents our step into the future. It is a modern digital initiative designed to unify our brands on a single platform, offering customers a seamless, connected, and rewarding digital experience. Blupeacock bridges the rich in-store legacy of our brands with the convenience, accessibility, and personalization of the digital world.
Our purpose is simple: to streamline communication, extend exclusive privilege benefits, and bring the trusted shopping experience of our physical stores into a unified digital ecosystem—making it easier and more rewarding for our customers to engage with us.
The Blupeacock Digital Advantage
Blupeacock transforms how customers connect with our brands by offering:
Unified Communication
A single platform to access updates, announcements, and highlights from all our brands.
Privilege Benefits
Exclusive access to special customer privileges, store-specific offers, and curated updates.
Enhanced Digital Experience
A continuously evolving effort to elevate the shopping journey through digital innovation and personalized customer care.
Our Brand Portfolio
The Chennai Silks
A complete family shopping destination offering high-quality apparel for every age, culture, and occasion.
- Authentic Silk Sarees: One of South India's largest collections of genuine silk sarees, crafted with deep respect for tradition and cultural heritage.
- Top Global Apparel Brands: A wide selection of prominent national and international fashion brands under one roof.
- Trend-Focused Collections: Weekly updates sourced from leading manufacturers across India's fashion capitals to keep customers effortlessly in style.
Sree Kumaran Thangamaligai
A distinguished jewellery brand known for blending timeless tradition with contemporary craftsmanship.
- Diverse Jewellery Collections: Gold, Diamond, Platinum, Silver, and Precious Stone jewellery curated for every preference.
- Specialised Design Ranges: Lightweight, Luxury, Bridal, Traditional, Antique, Occasion Wear, and Italian-inspired collections.
- Exclusive In-House Brands: Signature collections include Mangalya, Tanujaa, Pavanaa, Vedhas, Dhoolikas, Aurora, Chutti Lathikaa, Gois, Gorset, Elegant, Selina, and Grecalae.
Vikkys
A modern wellness food brand offering a thoughtfully curated range of millet-based noodles, pasta, cookies, dosa mixes, and breakfast flakes.
The Chennai Super Bazaar
A premium neighbourhood retail destination offering fresh produce, groceries, and daily essentials.
Vision
To become the No.1 trusted trend-setter in the apparel, jewellery, and retail industry by delivering innovation, uncompromising quality, and a family-centric shopping experience.
Mission
To delight customers with finely crafted products that harmoniously blend tradition and modernity, while delivering a world-class, consistent, and memorable customer experience.